The new Pronto website is key to Elevate Gourmet Brands’ growth strategy for the brand. “Our new online presence is helping us build relationships with local purveyors in several different regional markets,” said CEO Brian Laliberte. “Purveyors are excited to be able to share their products with airport travelers, and there is more demand than ever for new meal choices at the gate. We’re poised to expand Pronto to airports in Southern California, Texas, and the Southeast in the coming year.”
Pronto’s fun, whimsical new social media campaign launched at instagram.com/pronto_provisions/ and focuses on telling the stories of Pronto’s local purveyors, and showcasing their unique, ready-to-eat provisions available at Pronto’s SFO location in Terminal 3-E.
“Pronto’s new website and social media campaign really highlight our purveyors Burma Love, Esposto’s Meals, Epicurean, Panini Time, Voila Juice, Green Beans Coffee, and Ladle & Leaf,” explained Creative Director Greg Rabbitt. “These brands all have rich histories and unique provisions we’re thrilled to share with our audience online, and bring their products to SFO travelers.”
Pronto celebrated the launch of their first location in the fall, opening at SFO Terminal 3-E in time for the 2022 holiday travel season. The bright, fun location was a hit with airport employees and travelers from day one, and Elevate Gourmet Brands will open a second Pronto location at SFO with joint venture partner Skyview Concessions in summer of 2023.
“Pronto is changing the way travelers “grab and go” at the airport,” said Elevate Gourmet Brands Director of Non-Traditional Development, George Kennedy. “We’re on a mission to offer airport travelers a curated selection of unique, diverse ready-to-eat meal choices from exciting local neighborhood purveyors. Fresh-made, delicious meals they would otherwise not be able to find at the airport.”
Elevate Gourmet Brands will be presenting Pronto at this year’s AXN Conference in Denver, as well as their other brands: Green Beans Coffee, Whisk & Bowl, and the forthcoming Mac + Cheese Kitchen.